With Taylor Swift recently kicking off her UK Eras Tour, the Taylor effect is sweeping the nation.

If you were lucky enough to buy tickets, you’ll know they weren’t cheap!!

To help, we’ve created the ultimate guide for superfans to save ahead of the concert – on everything from outfit planning to friendship bracelets.

Whether you're planning to wear something themed on Reputation or Lovers, savings never go out of style with 15% off at River Island and New Look to help you create the ultimate Eras outfit.

There’s also a 20% saving at Nasty Gal, and a 10% saving online at Anthropologie to find more Taylor-coded looks.

For friendship bracelets, save 7% in-store at Hobbycraft using our gift card offer, or save 10% when you spend over £10 at eBay.

For the ideal makeup look, save 20% on full price items at Charlotte Tilbury and enjoy exclusive savings at LOOKFANTASTIC.

Fans wanting to capture the unforgettable concert can also get 10% off Canon cameras. And for those travelling from afar, they can book accommodation through Expedia or Hotels.com with 10% off.

Start your savings era by viewing the full list of offers here.